Visual
imagery
Photography
The DEKRA imagery has a realistic look and features natural images. Manipulated or heavily edited images are not used. Using design elements with the images helps them blend into the DEKRA visual system.
Composition: Expressive image structure that creates a sense
Content: Everyday situations that viewers can identify with
Color scheme: Natural light, no subsequent filters.
Dark images: Should only be used where absolutely necessary.
![](portal/pics/berechnet/4d276ed7539ab7873eb84c1915a2b0a5.webp)
![](portal/pics/berechnet/5cb9c6b5a4a8db965917142b806dc3da.webp)
![](portal/pics/berechnet/da7f7d8955ab1f92c41befc1f707d524.webp)
![](portal/pics/berechnet/c6f57c0a184c71aa00bcbc81ee6529ed.webp)
![](portal/pics/berechnet/368de09b86392397978f05667e60c39d.webp)
Icons
Icons are used to represent information or interactions in a simple way. The basic principle of an icon is that viewers can grasp its meaning with a quick glance. The symbol should therefore be as simple and self-explanatory as possible. Icons should also be recognizable and memorable.
![](portal/pics/berechnet/6df7c796b7d4eaa405a36108bff3d1a7.webp)